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05263_Field_OMLJ T12.txt
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1996-03-19
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14 lines
whose formative experiences are inextricably linked
to newer media. Some who came of intellectual age
when McLuhan’s insights were freshly coined have
attained positions within the academy, where the
once-despised study of communications, media,
and popular culture now thrives. One of the first
to take popular culture seriously, in his book The
Mechanical Bride (1951), McLuhan’s works of the
1960s pioneered a multidisciplinary approach to
communications study, and exploded previous
understanding of media. The McLuhanesque style—
a mix of satire and erudition—no longer seems so
eccentric to a generation grown accustomed to
post-modernism, with its eerie resemblance to